eCommerce Photography for Woking Retailer

ECommerce Photography - Simon James Menwsear, Woking

ECommerce Photography – Simon James Menwsear, Woking

Mannequin Photography – eCommerce Images for Woking Retailer

Shot entirely in a Woking menswear store using portable studio equipment, this was an interesting little project to undertake. There are massive benefits for the client too:

  • None of the stock leaves the premises, thereby significantly reducing the chance of loss or damage
  • Everything is there to hand if we need it. Simon, my client, was able to choose from his entire range of stock to accessorise each shot we did rather than have to plan every last detail in advance saving a huge amount of time and sanity whilst increasing the flexibility and options available for each outfit
  • We worked out of hours whilst the store was closed meaning Simon was able to attend the entire shoot without impacting his business or his clients (if we’d done this in the studio he’d either have to give a much more detailed brief or take time out to attend the shoot, both of which would have been significantly less convenient for him)
Commercial Photography - ecommerce, menswear, Woking, Surrey

Commercial Photography – ecommerce, menswear, Woking, Surrey

For the shoot itself we set up a simple pure-white studio in Simon’s shop. It’s a great “go to” solution for this type of shoot giving great image fidelity and clarity, crisp images and great colour. What’s more it’s consistent between shoots and creates an automatic “cut-out” of the subject (saving hours of time in post production and reduces the cost of retouching significantly).

eCommerce Photography at Client's Premises

Behind the scenes -eCommerce shoot in Woking shop

Commercial Photography - ecommerce, menswear, Woking, Surrey

Commercial Photography – ecommerce, menswear, Woking, Surrey

Pro Tip — when shooting cut-out images such as these my preference is to use pure white rather than green screen. Green screen works very well for video but has the tendency to taint the colours with a green tinge, especially on the sides of the subject, for stills rendering it next to useless for a shoot like this one.

Commercial Photography - ecommerce, menswear, Woking, Surrey

Commercial Photography – ecommerce, menswear, Woking, Surrey

All the images you see here were shot pure-white making it super simple to replace the background. For Simon’s new website his designer requested this particular shade of neutral grey to match the design of the new eCommerce website.

Commercial Photography - ecommerce, menswear, Woking, Surrey

Commercial Photography – ecommerce, menswear, Woking, Surrey

So there you have it. A straightforward shoot at the client’s premises giving magazine quality images. The skill is in the set-up to get the camera and lights to do the heavy lifting and reduce the amount of work in post production. After that it’s just a production line to get each garment through.

Commercial Photography - ecommerce, menswear, Woking, Surrey

Commercial Photography – ecommerce, menswear, Woking, Surrey

That’s the story of how we transformed a menswear store into a high-end photo studio in Woking.

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